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For example, user A who visits the site's homepage atam on May , goes to the "about us" page and then to the prices page, at . am clicks on the contact page and fills out the form , immediately transitions to sales-qualified lead status. The marketing automation system sends a notification at.am to the designated salesperson Gianni who contacts the prospect via email at am. This type of contact tracing on the site is essential to improve the sales process, but not only. If our user A signs a contract worth K, becoming a new customer for the company.You will have the opportunity to demonstrate the fruit of the investment served to attract him to the site, convert wedding photo editing service him into leads and support the sale with useful content and experiences unique. Even technological investments in marketing and CRM platforms capable of analyzing every phase of the process, automating and monitoring activities, will be more than justified. . Get enough budget The third challenge resulting from the HubSpot survey, with of preferences, is closely linked to.
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The marketing team's ability to generate revenue and demonstrate ROI. When you start consistently generating quality leads and turning those leads into revenue, marketing is definitely in a better position to demand more budget for your efforts. There is a direct correlation between the level of investment and the results obtained, because if it is true that experience and time help to improve the effectiveness of activities, it is also necessary to continually invest in new tools, technologies and stay updated. Read also “ How much to invest in BB marketing and what to expect in terms of ROI.
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